LAXCC ANALYTICS / 2026
Top 53 Cannabis Influencers in 2026
INFLUENCER MARKET EXPLORER
Market Signal: The UGC Surge
Right before Christmas 2025, the industry witnessed a historic surge in search interest for cannabis influencers. This shift is driven by a massive pivot toward the User Generated Content (UGC) market—an ecosystem growing exponentially in effectiveness and scale every year.
Leading brands have discovered that authentic creator partnerships are now the most effective growth engine, resulting in a fundamental strategy shift across the sector. Below, we present the result of countless hours of deep-dive research: the definitive list of the top 53 cannabis influencers defining the 2026 landscape.
Top Queries & Performers
Snoop Dogg
Pop Culture / Normalization
Snoop Dogg influences the space through sheer cultural legacy and his "Death Row Cannabis" brand, alongside media ventures like Merry Jane. He notably opened the S.W.E.D. (Smoke Weed Every Day) dispensary in Los Angeles, further cementing his retail presence.
Wiz Khalifa
Mega Influencer / Lifestyle Architect
Wiz Khalifa influences through Khalifa Kush, setting the standard for premium lifestyle branding with massive sales. He is actively expanding his brand ecosystem and engages in strategic brand collaborations.
Mike Tyson
Athlete / Global Branding
Mike Tyson brings combat sports grit to cannabis through Tyson 2.0, influencing the market via massive global distribution partnerships and licensing deals. Available for top-tier strategic collaborations.
Seth Rogen
Celebrity / Normalization & Design
Seth Rogen influences the premium market through Houseplant, rebranding cannabis consumption for the design-conscious consumer with high-end, aesthetic home accessories.
WeedHumor
Meme Media / Culture Scaling
WeedHumor influences culture through massive meme-scale distribution, acting as the primary top-of-funnel entry point for mainstream cannabis themes. Highly available for advertising and brand collaborations.
High Times
Cannabis Media / Heritage Brand
High Times influences as the historical media authority of cannabis, documenting industry evolution and setting cultural standards. Available for significant media and advertising collaborations.
BigMike
Executive / Business Leadership
Founder of Advanced Nutrients, BigMike influences the industry through foundational cultivation leadership and massive B2B/B2C community building.
Dope As Yola
Content Creator / Hybrid Commerce
Dope As Yola influences through authentic, high-engagement content via YouTube and podcasts, driving direct commerce to The Dopest Shop. Available for creator and brand collaborations.
Daniel Williams
Cannabis Comedy / Lifestyle
Daniel Williams utilizes relatable cannabis comedy to influence a massive lifestyle audience. Available for brand collaborations and sponsored content.
Berner
Founder / Cookies Empire
Berner influences as the founder of the global Cookies empire, seamlessly blending music culture with premier cannabis retail and genetics.
Dabbing Granny
Persona / Cultural Fixture
Dabbing Granny influences through fierce authenticity, maintaining a highly dedicated, persona-driven presence that champions the daily lifestyle consumer.
Erick Khan
YouTube Reviewer / Gear Sessions
Erick Khan influences the market through high-intent gear reviews and long-form vlogs, guiding consumer purchasing decisions. Available for product and hardware collaborations.
Mr. Canucks Grow
Education / Cultivation Specialist
Mr. Canucks Grow influences the home-grow revolution by providing highly technical, trusted cultivation education. Available for equipment and nutrient brand collaborations.
Dank City
Meme & News Commentary
Dank City drives immediate impressions across enthusiast networks through rapid-scale meme and media distribution. Available for widespread digital collaborations.
High Thoughts
Micro-Format Meme Creator
High Thoughts influences through highly shareable, rapid-fire text memes that capture the attention of the modern digital stoner. Available for quick-hit collaborations.
Hollyweedqueen
Cannabis Lifestyle / Executive
Priscilla Vilchis influences as a leading executive voice, blending entrepreneurial ambition with premium lifestyle aesthetics. Available for strategic lifestyle collaborations.
Jungle Boys
Brand / Cultivator Community
Jungle Boys influence the market by preserving authentic genetics and maintaining deep community respect as a premier legacy cultivation brand.
Caramelbeast
Creator / Interaction Specialist
Sean Pandya utilizes extremely high-engagement, personality-driven content to influence a dedicated lifestyle audience. Available for dynamic brand collaborations.
Koala Puffs
Comedy / Product Reviews
Koala Puffs influences through engaging travel vlogs, comedy, and "stealth" reviews, monetizing via custom CBD lines. Available for diverse brand collaborations.
Isiah Thomas
Athlete Presence / Executive
Isiah Thomas connects mainstream sports audiences with the cannabis wellness sector, influencing the market as a key executive and NBA legacy figure.
Tommy Chong
Mega Influencer / Cultural Icon
Tommy Chong influences through unmatched legacy advocacy and his Cheech & Chong's Cannabis Co., remaining a cultural touchstone on platforms like X.
Amanda Rose
Lifestyle & Humor
Amanda Rose normalizes consumption by seamlessly integrating cannabis into high-energy daily vlogs on TikTok. Available for lifestyle collaborations.
RawOG420
Gaming & Lifestyle
RawOG420 influences the massive gaming demographic by integrating high-level gameplay with active consumption sessions. Available for gaming and hardware collaborations.
docfrankhere
Addiction & Recovery
Docfrankhere brings crucial medical authority to TikTok, influencing the space by providing addiction, recovery, and moderated consumption advice.
Erykah Badu
Culture / Badu World Market
Erykah Badu elevates cannabis aesthetics by bridging high culture and spirituality with exclusive lifestyle branding through Badu World Market.
Aly Sorto
Fashion & Lifestyle
Aly Sorto influences the modern consumer by beautifully blending contemporary fashion aesthetics with mainstream cannabis integration. Available for fashion and lifestyle collaborations.
Cannatherapy
Medical Information
Cannatherapy pioneers accessible medical cannabis education, specifically influencing and empowering a broad, global Spanish-speaking audience.
theoriginalmarkz
News & Political Strategy
Theoriginalmarkz influences the industry by simplifying complex legislative changes and political strategies, providing vital news to an engaged audience. Available for media collaborations.
Trippy.Treez
Smoke Tricks & Visuals
Trippy.Treez influences modern digital platforms with highly visual smoke tricks and aesthetic consumption media. Available for visual marketing collaborations.
HowToWeed
Technical Extraction
HowToWeed advances the craft processing movement by providing intensive technical education on extraction sciences. Available for specialized hardware collaborations.
Green Magic Gardening
Cultivation Science
Green Magic Gardening empowers the home-grow revolution through rigorous cultivation testing and practical techniques. Available for cultivation brand collaborations.
Blacktivist
Spirituality & Social Justice
Blacktivist utilizes TikTok to build deep narratives that challenge stigmas by combining plant medicine with social awareness and advocacy.
Amanda Connor
Cannabis Law & Policy
Leading cannabis attorney Amanda Connor demystifies complex state and federal regulations, utilizing critical Q&A formats to educate the public.
Al Harrington
NBA Pioneer / Social Justice
Al Harrington influences via his $100M+ enterprise Viola, aggressively utilizing his NBA legacy to champion social equity and minority ownership.
Ricky Williams
NFL Legacy / Wellness Mindset
Ricky Williams utilizes his 'Highsman' brand to dismantle lazy stereotypes, introducing mindful competition and infused yoga to the athletic community.
Calvin Johnson Jr.
NFL Heritage / Medical Research
Co-founder of Primitiv, Calvin Johnson Jr. pivots his massive athletic fame into driving serious research on functional wellness and CTE recovery.
Bo Scaife
NFL Alumni / Retail Integration
Bo Scaife influences the retail tier by bridging his NFL legacy with direct-to-consumer flagship dispensaries through All Pro Farms.
Kevin Durant
Active NBA / Venture Capital
Kevin Durant operates as a top-tier venture capitalist, using his active NBA status to signal mainstream institutional acceptance of cannabis investments.
Marshawn Lynch
NFL Legacy / Urban Culture
Marshawn Lynch influences the market through his highly authentic Dodi Blunts brand, locking in a dedicated, culture-driven core community.
Kyle Sherman
B2B Technology / Point of Sale
As CEO of Flowhub, Kyle Sherman commands intellectual influence by providing the backbone point-of-sale transaction technology for the industry.
Taylor Stafford
B2B Analytics / Data Science
Taylor Stafford leads CASA in transitioning the cannabis industry from "gut-feeling" operations to rigorous, data-driven supply chain management.
Wanda James
Advocacy & Industry Pioneer
Wanda James, founder of Simply Pure, utilizes her historic positioning to ensure political equity actively shapes emerging federal policy.
Steve DeAngelo
Social Equity / Conscience
Steve DeAngelo, the patriarch of the modern market, influences politics by driving The Last Prisoner Project to center justice in legislative conversations.
Chelsea Bates
Agency Leadership / Growth
Chelsea Bates influences the B2B space by building scalable, compliant growth engines at PufCreativ, earning 2025 ADCANN Marketer of the Year.
Ed Rosenthal
Horticulture / Cultivation Guru
Ed Rosenthal, the "Guru of Ganja," influences the cultivation sector by providing the definitive scientific literature required for the craft movement.
Rob Sims
NFL Heritage / Primitiv Co-founder
Rob Sims partners with Calvin Johnson to run Primitiv, heavily influencing the market through medical integrations for CTE and athletic recovery.
Tom Angell
Industry Journalism / Marijuana Moment
Tom Angell influences industry stakeholders through Marijuana Moment, providing real-time, transparent journalism and critical legislative reporting.
Natalie Fertig
Federal Policy Expert
Natalie Fertig influences market understanding by providing critical journalistic reporting on DEA rescheduling and major federal policy shifts.
Nicole DiMascio
Dope Kitchen / Culinary Arts
Nicole DiMascio aestheticizes cannabis through professional Dope Kitchen culinary content. Available for cinematic food and lifestyle collaborations.
Michael Oliveri
Photography / Aesthetic Arts
Michael Oliveri redefines cannabis visuals, elevating brand aesthetics with high-production, cinematic photography. Available for premium visual collaborations.
Alexey Oleynik
UFC / Combat Endurance
Alexey Oleynik leads the charge for combat sport integration, utilizing cannabis to showcase grit-based endurance and extreme athletic recovery.
Gwyneth Paltrow
Social Tonic Ambassador / Wellness
Gwyneth Paltrow brings massive celebrity wellness authority to the space, supporting the "beverage-ification" trend via luxury social tonics like CANN.
Educannabis
Spanish-Language Education
Educannabis dominates Spanish-language education, providing essential global empowerment by making critical modern cannabis science accessible.
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